iGaming CRM Marketing – Customer Relationship Management

As an iGaming digital marketing agency we believe the days when sending out a few emails is considered CRM, are long gone. Nowadays we need to consider iGaming CRM with a holistic, single customer view methodology that includes many more communication methods including email, SMS, social media, push notifications, inbox, programmatic and most importantly product innovation such as gamification.

Aside from the appropriate use of methods of communication what makes iGaming CRM solutions most effective is great design and creative work across all channels, and using a data led approach to optimise both the method of delivery to all customers, but also each element of the player journeys on every communication channel to achieve the best ROI for your business as possible, and therefore maximise revenue.

The other main elements that need to be considered are the technical setup required for any business, the optimal setup often being unique for each individual iGaming business, and the best segmentation strategies designed to provide both the best customer experience to every user but also help achieve the life time player values required to set your business apart.